The innovation of rotating pictures marks a big shift in the early years’ market, never before have the optical-illusion curiosities of yesteryear (zoetropes, mutoscopes, thaumatropes, flicker-books and so on) been combined with modern playthings.  
The toys encourage physical activity, help in the development of fine motor skills, cognitive learning, hand-to-eye co-ordination, understanding of cause & effect etc.  
The pictures themselves can be anything.  Currently, they provide sweet / funny short cartoons but the tech can be used to help teach the alphabet, numbers, animals, colours etc.   
And there are licensing opportunities, with just two moving pictures, animation happens.  
The current range is small but growing - and the scope enormous.  We invite you to discuss the opportunities or make contact for the market research so far, sizzles+

During my career, I have worked in film production and typically we shot on 35mm film, before high res. video and digital.  Perhaps that history of seeing one frame at a time was key.   
Cut (or rather, slowww fade..!) to having young children.  The children's pet hamster's wheel reminded me of a zoetrope (a Victorian optical illusion toy which is a drum housing progressively changing pictures, with viewing slits).
I set about creating my own versions of zoetrope and the (now patented) rolling zoetrope-wheel was born. 
Numerous iterations and 14 years later I am proud to be finally at launch stage.

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